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SHOWS & EVENTS

Live events are the heartbeat of our industry. Join Wella and discover a space where artistry meets top-tier education. Reignite your passion, sharpen your craft, and take your inspiration to the next level.
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Community > Shows and Events
TrendVision

TrendVision

The North American TrendVision Awards (NATVA) is a prestigious competition that celebrates the artistry, creativity, and technical expertise of hairstylists across North America.

Click below to explore the competition website and check out the winning looks from NATVA 2025. Stay tuned for NATVA 2026 details.

Wella Flagship <em>Events</em>

Wella Flagship Events

Location: Las Vegas

The He(Art) of Hair is tribute to the professional stylist. From love of craft, to love of industry, our professional hair community inspires and sets Wella apart.

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Regional Events

WELLA TREND COLLECTIONS

Location: Wella Studio Calabasas, CA

An ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
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HOUSE OF WELLA

Location: New York, NY October 2025

An ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
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WELLA FUELED EVENTS

Location: F1 Academy Las Vegas, Nevada

An ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
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At Tradeshows

The BTC show

Step into the future at The BTC Show with Wella Professionals and ghd. Join 3,000 passionate artists for three days of transformative education, inspiration, and community. Experience AI-powered tools, hands-on learning, exclusive show offers, and giveaways designed to fuel your creativity and unlock your full potential!
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Intercoiffure

Wella is a proud sponsor of Intercoiffure, a global organization of passionate, top tier salon owners and beauty industry leaders. Wella’s Creative Global Ambassador - Sonya Dove - holds the prestigious role of Artistic Director of Intercoiffure America Canada in 2025 and 2026.
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