Location: Wella Studio Calabasas, CAAn ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
Location: New York, NY October 2025An ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
Location: F1 Academy Las Vegas, NevadaAn ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.
Step into the future at The BTC Show with Wella Professionals and ghd. Join 3,000 passionate artists for three days of transformative education, inspiration, and community. Experience AI-powered tools, hands-on learning, exclusive show offers, and giveaways designed to fuel your creativity and unlock your full potential!
Wella is a proud sponsor of Intercoiffure, a global organization of passionate, top tier salon owners and beauty industry leaders. Wella’s Creative Global Ambassador - Sonya Dove - holds the prestigious role of Artistic Director of Intercoiffure America Canada in 2025 and 2026.
