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Social Marketing

Imagine becoming the business marketing authority that can expand your reach and connect with your target audience. This certification journey will explore areas of social media, marketing, and branding and how to connect them all together for a strategy that delivers on your goals. So much more than a training program, The Social Marketing Program will change your life and ignite your style skills, leading to new opportunities and growing business. It’s the accreditation that pays!

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Social Marketing

Insider

Harness the power of social media and marketing strategies to begin driving your salon to breakthrough success. Join us for the Social Marketing Insider level virtual classes, a collection of hand-curated virtual seminars to equip salon professionals with fundamental principles of social media & marketing. The Business Insider Series is a collection of virtual seminars based on foundational knowledge and expertise of timeless business topics. Each course is crafted by our expert business partners, ensuring you gain valuable knowledge and insights. The best part? You have the freedom to learn at your own pace with self-guided on-demand classes. Complete the seminars listed below to be granted your Social Marketing Insider Certification.

Business Social Marketing Insider Classes

Marketing verses Advertising: Inspiring Champions Class Image

Marketing verses Advertising: Inspiring Champions
Join serial entrepreneur, Shawn L. Brown, who teaches the vital difference between advertising & marketing and how to use them effectively to take your business to the next level. Utilizing real-life examples and case studies of how she has used these strategies to elevate her brand, connect with customers, and drive sales. Video hosted by Inspiring Champions Team
duration: 16 minutes

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How to Create a Powerful Brand: Inspiring Champions
Join Shawn L. Brown as she shares her expertise on why a brand is essential and how to create it. She emphasizes that a brand is not just a name and logo but a business's reputation and perception in the marketplace. With her guidance, you'll learn to define and build a powerful brand that resonates with your target audience. Video hosted by Inspiring Champions Team.
duration: 26 minutes

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Seven Advertising Techniques: Inspiring Champions Class Image

Seven Advertising Techniques: Inspiring Champions
Join Shawn L. Brown, also known as The Hair Doctor, who shares seven advertising techniques to help connect with and attract the attention of your ideal client. With over two decades of experience in the beauty industry, she is a trusted expert in the field. She uses real-life examples to illustrate how to create advertising campaigns that will work and impact your bottom line. Video and supporting PDF hosted by Inspiring Champions Team.
duration: 12 minutes

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Instagram 101 Virtual
An Instagram Guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business– this class is designed to develop your entire Instagram plan. Throughout the seminar, you can ask questions to our professional experts!
duration: 1.5 hours

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The Client Experience Session I: Wella Class Image

The Client Experience Session I: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. Each segment of this program can be taken separately or in conjunction with each other to customize your journey to creating the Ultimate Client Experience. Videos hosted by Wella.
duration: 40 minutes

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Heart and Mindset of a Champion Interview Part I: Inspiring Champions Class Image

Heart and Mindset of a Champion Interview Part I: Inspiring Champions
Are you ready to become unstoppable? Resiliency is essential to achieve success. In part I of this series, you will learn priceless tips, skills, and lessons on developing an indestructible mindset using the 7 key principles to overcome obstacles, stay focused on your goals, and bounce back from setbacks. Video hosted by Inspiring Champions Team.
duration: 20 minutes

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Seventy-Five Tips to Interact with Your Audience: Empowering You
Savvy salons know that an active social media presence is as important today as word-of-mouth advertising. Interacting with your audience on Facebook, Instagram, Twitter, and other platforms allows you to stay in communication with clients and potential clients, letting them know about special events, sales, new styles and products, and everything going on in your beauty kingdom. We’ve assembled 75 tips to help you make the most of your social media channels. PDF hosted by Empowering You.
duration: 30 minutes

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(Optional) Heart and Mindset of a Champion Interview Part II: Inspiring Champions Class Image

(Optional) Heart and Mindset of a Champion Interview Part II: Inspiring Champions
In this life-changing session, Lauren Gartland, Founder & CEO of Inspiring Champions, interviews Saladin Martin on how he developed an invincible attitude & mindset in the face of insurmountable obstacles, adversity, and beating all the odds. Video hosted by Inspiring Champions Team.
This class is an elective. It is suggested, but optional
duration: 33 minutes

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Social Marketing
Specialist
Finding the right clientele to fill your salon chairs takes work. Don't leave the success of your business open to chance when it comes to marketing and social strategy. Learn how to create an advertising plan and who your ideal target audience is. As you enter the Specialist tier, you will navigate through seminars with your preferred business partner based on your knowledge from the Insider courses. Our Business Specialist Series will give you all the skills you need to expand your social and marketing toolbox and acquire the clientele you seek. There are two possible pathways for you to choose from: Wella Path or Empowering You Path. Complete the seminars in one of the below pathways to complete your Specialist Certification. Once you have completed the Insider Certification, continue on to this Business Marketing Specialist Tier. There are two possible pathways for you to choose from: Wella Path or Empowering You Path. Complete the seminars in one of the below pathways to complete your Specialist Certification.

Business Social Marketing Specialist Classes

Specialist - Wella Path

Instagram 201 Virtual
In Instagram 201, you will learn critical social media marketing tips and tricks including how to work with the IG algorithm, grow your audience, maximize the functions on the platform, create ads, and more! Hosted by Wella.
duration: 2 hours

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The Client Experience Session II: Wella Class Image

The Client Experience Session II: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. This program can be broken up into two segments, each customized for your journey to create the Ultimate Client Experience. Hosted by Wella
duration: 3 hours

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Specialist - Empowering You Path

Social Media Overhaul: Empowering You Class Image

Social Media Overhaul: Empowering You
If you’re like most salons and spas, you’re posting what you think you should be doing, but you have no idea if you’re on the right track. If so, then social media overhaul will provide the assessment you need to help your salon reach its targets. Hosted by Empowering You.
duration: 1-hour analysis report

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Social Media Content Package: Empowering You Class Image

Social Media Content Package: Empowering You
Follow the plan and you’ll elevate your online presence on Instagram, Facebook, and even your Google Search. If you need additional support, we’re just a call, text, or email away. Hosted by Empowering You.
duration: 3 hours

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Social Marketing

Expert

Once you have completed the Specialist Certification, continue on to this Social Marketing Expert Tier. You will continue with your chosen business partner from the Specialist tier: Evoke Path or Empowering You Path. Your business's social and marketing element keeps your clients engaged and drives more of the clients you seek through your doors. The expert level will take the foundational knowledge you have and build a strategy that will drive stronger results. Discover who your ideal client is and how to capture more of them. Learn key measures to better understand if what you are implementing is achieving the salon's goals and resonating with your target audience. Complete the seminars in one of the below pathways to complete your Expert Certification.

Business Social Marketing Expert Classes

Expert - Wella Path

Social Media 301: Wella
Become an expert in social media and become the marketing mastermind your business deserves. Social Media 301 takes your storytelling, content creation, and marketing to the next level. This seminar will give you the latest insights, tips and tricks, and best-in-class approaches to all major platforms; IG, TikTok, FB, and YouTube. Hosted by Wella, and Evoke.
duration: 3 days

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Expert - Empowering You Path

Social Media Group Coaching: Empowering You Class Image

Social Media Group Coaching: Empowering You
Social Media Group Coaching is perfect for small business owners who are yearning for accountability, direction, and guidance when it comes to social media. With 2 calls a month, our Social Media expert will sit down with you and go over any challenges you're having and how to curate the content you need to skyrocket your social media following and help you stand out amongst the competition. Hosted by Empowering You.
duration: 6 months (2 calls/month)

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