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COLORColor Craft I Balayage & Beyond Formulation Unlocked View All

CUTCut Craft I IRL Cut & Color #Trending Cuts View All

CARE & STYLEStyle Craft I Style Craft II IRL Cut & Style View All

BUSINESSLeadership Social Media Communication View All

NAILSDesign Techniques Nail Treatments View All

VIEW ALL COURSES

COLOR Master color theory,
formulation, and creative
techniques.

CUTElevate your cutting skillset

STYLEExpand your styling toolkit
and master design
essentials.

BUSINESSConsultation Social Marketing Financial Leadership Business Builder

COMPETITIONS

SOCIAL MEDIA

PROS AT HEART

WELLA SCHOOLS

SHOWS & EVENTS

BECOME AN EDUCATOR

STUDIO ALUMNI

ABOUT USEmpowering beauty
professionals through
education, expertise, and
community

WELLA STUDIOSWorld-class training for
beauty professionals

CREATIVE ACADEMIESTrend-driven education
events hosted in Wella
partner salons nationwide

MEET OUR ARTISTSGet to know our Artist
team!

RESOURCE LIBRARYA curated library of
resources to help beauty
professionals grow and
refine their craft

OUR BRANDSIndustry-leading beauty
brands that inspire
creativity and elevate
professional results

WELLA REWARDSUnlock rewards, education,
and tools to elevate your
craft and grow your
business

PARTNERSExplore Wella Education's
business partners

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WELLA REWARDS

Wella Rewards is more than a loyalty program. It’s your gateway to exclusive rewards, education, and community designed to help grow your business and elevate your craft.

JOIN WELLA REWARDS

<img src="/Files/Library/Images/2000/WR-logo_orig_medium.png"><br>A Loyalty Program <em>Designed for Professionals</em>

A Loyalty Program Designed for Professionals

As a Wella Rewards member, you gain exclusive access to:

Points on every qualifying purchase
Education opportunities to advance your skills?
Community experiences and insider access?
Business-building resources

Start Earning in 3 Simple Steps

Join for Free

Register online or through the Wella Rewards app.

Purchase & Earn

Earn points starting with your very first dollar spent.

Redeem & Grow

Use your points toward rewards, education, and experiences.

REGISTER NOW