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The Business Leadership Journey. Get certified as an insider, specialist or expert in Wella Business Leadership by taking virtual and in person education.

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Business Leadership Expert

Journey

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Earn badges and a certificate upon completion to showcase your achievements!

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Business Leadership

A strong leader is critical to the success of any business, no matter what industry you come from or what you specialize in. Understand what type of leader you are, determine your impact, and gain insights into the leader you want to become. This certification journey will explore leadership styles and how to utilize them to drive your team forward to deliver more. So much more than a training program, The Leadership Program will change your life and ignite your style skills, leading to new opportunities and growing business. It’s the accreditation that pays!

Certifications for the Business Leadership Journey

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Business Leadership

Insider

Ignite your salon's success by joining our exclusive team of business partners to uncover the exceptional leader within you. Brace yourself for a transformative experience in this insider-level course designed to build the foundations for leadership in the salon industry. The Business Insider Series is a collection of virtual seminars based on foundational knowledge and expertise of timeless business topics. Each course has been hand curated by one of our professional business partners and is designed to be self-guided for on-demand learning. Complete the seminars listed below to be granted your Leadership Insider Certification.

Business Leadership Insider Classes

Beauty Business Essentials: Empowering You Class Image

Beauty Business Essentials: Empowering You
Whether you're just starting your business or if you're a seasoned owner, it's always smart to go back to the essentials. Beauty Business Essentials is a three-part interactive video series that hits on all the money-making essentials that every salon owner needs to implement. You'll learn simple strategies that drive growth and prosperity, how to declare the paycheck you deserve, become confident in your financial forecasting, and launch instant income tools for revenue growth. Videos and supporting PDF hosted by Empowering You.
duration: 38 minutes

Leadership without Borders Part I: Inspiring Champions Class Image

Leadership without Borders Part I: Inspiring Champions
The job of a leader is to create more leaders, not more followers. This module emphasizes the key ingredients to effective leadership, which are character, habit, and skill acquisition. Video hosted by Inspiring Champions.
duration: 8 minutes

Leadership without Borders Part II: Inspiring Champions Class Image

Leadership without Borders Part II: Inspiring Champions
You cannot grow your business without growing your people. Explore four secrets to creating a culture and generating massive sustainable growth to transform your "staff' into a culture of high-performing team members. Video hosted by Inspiring Champions.
duration: 15 minutes

Numbers Are Lumber: Inspiring Champions Class Image

Numbers Are Lumber: Inspiring Champions
Numbers tell us what emotions cannot. Every measure of success is tied to a number. This video will review four critical KPIs (key performance indicators) and explore how to capitalize on critical numbers to maximize your opportunities. Video hosted by Inspiring Champions.
duration: 18 minutes

Name to Every Number: Qnity Class Image

Name to Every Number: Qnity
In this video, we are going to share a tried and true strategy to gain focus, increase accountability, and spread out the workload for the finance function of your business. Name to every number will empower your team, support your leadership and increase your profitability. Video and supporting PDF hosted by Qnity.
duration: 7 minutes

Legos and Your Business: Qnity Class Image

Legos and Your Business: Qnity
The strongest business models and financial practices are the ones that survive uncertainty and thrive now and in the future. Learn actionable tips with two business models for structure and cash flow. Video and supporting PDF hosted by Qnity.
duration: 6 minutes

One Thing to Avoid in Small Business, and Five Tips for Success: Qnity Class Image

One Thing to Avoid in Small Business, and Five Tips for Success: Qnity
Small businesses can be an obstacle course, only the fit survive. Use these tips to strengthen the financial fitness of your business. Video and supporting PDF hosted by Qnity.
duration: 4 minutes

What's a Preneur? Qnity Class Image

What's a Preneur? Qnity
Throughout your career in the professional beauty industry, you will fall into one of three different types of preneur. A preneur is a Qnity term for someone actively engaging in business activities for the purpose of making money. There are three different types of preneur, entrepreneur, solopreneur, and intrapreneur. What type of preneur are you? Video and supporting PDF hosted by Qnity.
duration: 11 minutes

Recruitment Power Hour: Strategies Class Image

Recruitment Power Hour: Strategies
This Power Hour will help you begin putting your best recruiting foot forward 365 days a year! Your future team is always watching, everything about you and your current team speaks to who you are as a salon. Finding team members to fill positions in your company should be exciting. In this Power Hour, you will learn how to remove the doubt and fear from your recruitment efforts by defining what’s most important when looking for new team members and making sure your company is always showcasing what sets you apart from the rest. Lastly, you’ll learn how to write your own “love letter” to your perfect team member and become a recruiting pro. Video hosted by Strategies.
duration: 1 hour

Proactive Leadership Power Hour: Strategies Class Image

Proactive Leadership Power Hour: Strategies
What if you changed the common phrase “people just don’t want to work” into “people just don’t want to work for me”? Would that increase your sense of urgency around leadership? Why would someone want to work for you and your company? Explore how your choices and attitudes and the attitudes you let live in your company, might just be the roadblock to unlimited growth, and come away with three things you can do today to take control of your leadership skills and move your company toward harmony! Join us for our Proactive Leadership Power Hour where we will dive deep into how to create a sense of urgency around getting proactive with your leadership. Video hosted by Strategies.
duration: 1 hour

Building a Strong Culture. Power of Communication: Strategies Class Image

Building a Strong Culture. Power of Communication: Strategies
A strong culture is built on the collective behaviors of your team, how they communicate, collaborate, and show up every day. Trust and communication are the foundation of that culture. In this session, you’ll learn key communication tools that foster trust, alignment, and a positive team dynamic. Walk away with strategies to strengthen your team culture, creating a workplace where people are engaged, accountable, and set up for success. Video hosted by Strategies
duration: 20 minutes

Career Focused Team Retention Part 1: Strategies Class Image

Career Focused Team Retention Part 1: Strategies
Why creating a career path for team members is key to retaining staff. What does creating a career path look like, and where will you need to start? Video hosted by Strategies
duration: 20 minutes

The Art of Confrontation Management: Strategies Class Image

The Art of Confrontation Management: Strategies
Improve your team's dynamics by managing confrontations effectively. Learn to turn potential conflicts into opportunities for constructive conversation, enhancing understanding and cooperation among team members. Video hosted by Strategies
duration: 20 minutes

Beyond Hours Sold: The True Impact of Productivity on Your Business: Strategies Class Image

Beyond Hours Sold: The True Impact of Productivity on Your Business: Strategies
Productivity is more than just the number of hours sold; it’s a key driver of profitability, smart decision-making, and long-term business health. In this session, we’ll explore how productivity impacts hiring, ensuring you hire for need rather than reacting to a feeling of being understaffed. You'll also learn how productivity influences your cost per hour. When productivity is high, your cost per hour decreases, strengthening your bottom line. Being mindful of hiring decisions and financial health, you’ll gain strategies to build a more efficient, profitable, and sustainable business. Video hosted by Strategies
duration: 20 minutes

Cut Specialist Badge

Business Leadership
Specialist
Leading a team or a company means juggling many hats, and it often leaves you feeling drained. Discover systems to manage those tasks and still be the leader you want to be, empowering your team to deliver the business. As you enter the Specialist tier, you will navigate through seminars with your preferred business partner based on your knowledge from the Insider courses. Our Business Specialist Series will give you all the tools you need to grow your leadership skills and harness the full potential of your team. There are four possible pathways for you to choose from: Qnity Path, Strategies Path, Inspiring Champions Path, or Empowering You Path. Complete the seminars in one of the below pathways to complete your Specialist Certification.

Business Leadership Specialist Classes

Specialist - Strategies Path

Setting Boundaries: Strategies Class Image

Setting Boundaries: Strategies
Explore how setting effective boundaries fosters positive team dynamics and accountability. We will walk, step by step, through a simple system that allows for clear communication, accountability, and the time to create change. The goal is to create a win for all involved and not leave anyone feeling like the bad guy. Hosted by Strategies.
duration: 20 minutes

Career Focused Team Retention Part 1: Strategies Class Image

Career Focused Team Retention Part 1: Strategies
Why creating a career path for team members is key to retaining staff. What does creating a career path look like, and where will you need to start? Video hosted by Strategies
duration: 20 minutes

The Power of Creating a Culture: Strategies Class Image

The Power of Creating a Culture: Strategies
Explore the concept of "Team" and discover how it cultivates a robust company culture. Your Culture is a mash-up of shared values, behaviors, and attitudes that define your company's working environment. Explore the difference between working side by side vs truly working together. Learn how to build a limitless team environment and unlock your business's full potential. Hosted by Strategies.
duration: 20 minutes

Unlocking Your Leadership Style: Strategies Class Image

Unlocking Your Leadership Style: Strategies
As a leader in your salon, spa, or medspa, your ability to connect with your team is key to unlocking their full potential. In this interactive session, you'll learn what to communicate—and how—to inspire, motivate, and set your team up for success. Gain practical strategies to enhance team engagement, foster growth, and create a culture of collaboration and achievement. Hosted by Strategies.
duration: 20 minutes

Communication for Growth: Strategies Class Image

Communication for Growth: Strategies
Strong communication is the foundation of success in the beauty industry. In this class, you'll learn how to have meaningful conversations that inspire growth, build trust, and elevate both your team and client experience. Discover key strategies to give effective feedback, set clear expectations, and create a culture of open communication that drives business success. Hosted by Strategies.
duration: 20 minutes

Specialist - Empowering You Path

Power Up Your Leadership: Empowering You Class Image

Power Up Your Leadership: Empowering You
Power Up Your Leadership gives businesses an advantage over the competition: strong, confident, empowered leaders who create positive cultures and make businesses thrive in any circumstance. Delivered via a six-module online format, this course will revolutionize how your business performs day to day. If you want to maximize profits and guide your team members on the path to success, you need Power Up. Hosted by Empowering You.
duration: 3 hours

Specialist - Qnity Path

GAP Analysis Workshop: Qnity Class Image

GAP Analysis Workshop: Qnity
There are five common gaps salon owners struggle with. In this private session exclusive for Wella, you will be guided through a ‘gap analysis’ to assess your salon's opportunities. Next, you will take a journey through each gap to discover fresh ideas on how to ‘fill’ them. Finally, you will build a plan to create breakthroughs within each of these gaps using Qnity’s most popular visual-thinking tool, the 9Grid™. Hosted by Qnity.
duration: 3 hours

Cut Specialist Badge

Business Leadership

Expert

Once you have completed the Specialist Certification, continue on to this Business Leadership Expert Tier. You will continue with your chosen business partner from the Specialist tier: Qnity Path, Inspiring Champions Path, or one of five different Empowering You or Strategies Paths. Expert Leadership certification offers a variety of support topics from each of our partner programs. Take the time to uncover your leadership strengths and create a plan to implement them in your salon. Complete the seminars in one of the below pathways to complete your Expert Certification.

Business Leadership Expert Classes

Expert - Qnity Path

Growth Workshop: Qnity Class Image

Growth Workshop: Qnity
Coach Your Team Into Your Biggest Asset For Salon Growth. Join Qnity in this 1-day, in-person workshop where you’ll learn to launch and drive successful sales programs, with proven tools and systems to track and grow team performance. Create breakthroughs in growth, leadership, engagement, execution, and profitability. The best part? Qnity is not a one-size-fits-all program. Your Qnity Coach has one goal, your results. Hosted by Qnity
duration: 1 day

Expert - Inspiring Champions Path #1

Champ Camp: Inspiring Champions Class Image

Champ Camp: Inspiring Champions
Do you want to make more money, work fewer hours, and create your ideal dream business working smarter? If so, Champ Camp is the ideal solution! It is for owners, managers, and all service providers who want easy, proven & repeatable business systems you can use immediately to dramatically increase your sales, income, client retention, & results. This highly interactive three-day live course has transformed tens of thousands of lives & businesses. Our expert team is right by your side, guiding you, role-playing with you, and supporting you until you get it! Register today and learn how to turn your dreams into reality. Hosted by Inspiring Champions.
duration: 3 days

Expert - Inspiring Champions Path #2

Top Gun Front Desk: Inspiring Champions Class Image

Top Gun Front Desk: Inspiring Champions
This nine-session webinar is recommended for all front desk personnel: receptionists, concierges, supervisors, and managers on your team. This program challenges the traditional role of the front desk receptionist, by mastering how to take command of the guest experience. Using this proven system will create extraordinary service and higher guest retention with increased sales. Hosted by Inspiring Champions Team.
duration: 9 weeks

Expert - Inspiring Champions Path #3

Advanced Leadership Program: Inspiring Champions Class Image

Advanced Leadership Program: Inspiring Champions
This one-of-a-kind program is for owners & managers who want to be more effective leaders, communicators, and influencers that build a high-performance team through "Coaching" vs. "Managing". Hosted by Inspiring Champions
duration: 8 (90-minute webinars)

Expert - Empowering You Path Choice #1

Masters Academy: Empowering You Class Image

Masters Academy: Empowering You
Masters Academy, the university-style program for salon owners and managers, will light the fuse that leads to explosive profits and unparalleled growth. Masters Academy is a 12-month program that blends live learning events, personalized coaching, and intense actions to challenge the most dedicated beauty professionals to grow their businesses in the right way. It’s a true master class in salon success. Hosted by Empowering You.
duration: 13 months

Expert - Empowering You Path Choice #2

B-School for the Industry: Empowering You Class Image

B-School for the Industry: Empowering You
B-School for Industry is a live, three-day intensive experience where you’ll learn and implement ironclad business strategies for your salon, spa, beauty, or service-based business. You'll understand what you need to do to become a leader, maximize your front desk, optimize your retail, polish your books, and teach you how to tap into your team’s potential. We give you our tried and tested tools and breakthrough blueprints, plus we’ll teach you smart, result-based strategies so you can grow, streamline your business, or scale it big. Hosted by Empowering You.
duration: 3 days

Expert - Strategies Path Choice #1

Incubator Program: Strategies Class Image

Incubator Program: Strategies
Incubator's four days begin with a heavy dose of no-compromise leadership and dive right into creating balance across the four business outcomes, profitability, productivity, customer loyalty, and staff retention. From demystifying your company's numeric "vital signs," busting the myths of Team-Based Pay and how it works, to culture building, client retention, and power growth systems, the Strategies Incubator will teach you the dynamic salon/spa/medspa business model you've been searching for. Hosted by Strategies.
duration: 4 days

Expert - Strategies Path Choice #2

Leadership Retreat: Strategies Class Image

Leadership Retreat: Strategies
If you're ready to step out of your comfort zone and fearlessly embrace your most important responsibility to your company, join us for the three-day workshop, and we'll show you to be the No-Compromise leader your team needs. Hosted by Strategies.
duration: 3 days

View All Upcoming Business Leadership Certification Seminars

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