Our Brands

Wella Professionals

#1 Salon Color Brand in the World!* At Wella Professionals, education is at the heart of everything we do. We believe hairdressing is a unique combination of craft and inspiration. We are a tight-knit community of hairdressers who learn from one another and inspire each other to embrace our creative visions together. Education is for force that drives our craft and inspiration.
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline

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GHD

Iconic British hair brand ghd has been transforming beauty routines with the power of a good hair day since 2001; that’s over 20 YEARS OF GOOD HAIR DAYS. We’re a global leader in high-end professional hair styling tools and a 11x winner of Allure’s Best of Beauty award. ghd offers award-winning tools to help you dry, style, curl, and protect your hair to the highest possible standard at the scientifically proven optimum temperature of 365°F. Known for blending science with innovation, luxury, and style, ghd creates the most technologically advanced hair tools in the world, which have become an essential part of the daily lives of hair stylists and consumers globally. Because there’s one thing we expect as standard — a good hair day.

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OPI

Founded in Los Angeles by Suzi Weiss Fischmann, OPI shook up the 80s lacquer game with iconically-shaped bottles, high-quality shades, and fun, unique names. Today, as the #1 salon brand worldwide, OPI is the go-to choice for professionals, loved by consumers, and a staple in pop culture nails. We exist to transform the world with color, as we believe color brings emotion to life.

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Nioxin

#1 Salon Brand for Thicker, Fuller Hair* Healthy hair starts with a healthy scalp. Nioxin’s innovative and revolutionary technology treats the hair by optimizing the scalp environment. From system kits to intensive treatments, Nioxin is committed to empowering the confidence of men and women through full, healthy hair that starts with a healthy scalp.
*Globally selling. *Value data Kline & Company

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Sebastian Professional

We bring to life the freedom of expression through creative, striking looks and mind-benfind transformations made possible by our iconinc & hybrid products. We believe hair is a dynamic canvas allowing you to celebrate and express the many facets of who you are. And our comprehensive care and styling catalog, and visionary team of stylists, offer you the tools and inspiration to explore every aspect and evolution of you.

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Clairol Professional

For millions of women, the name Clairol Professional is synonymous with beautiful color and healthy-looking hair. With quality products, professional expertise and education, we’re making beauty accessible to all. When it comes to hair, every person needs a trusted, go-to expert. And with 100 years of experience to our name, Clairol Professional is proud to fill that role.

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Wella Color Charm

Discover WELLA COLORCHARM, a range of hair coloring and lightening products created to achieve exceptional long-lasting results for all hair types. With 66 years of professional hair expertise to their name, WELLA COLORCHARM is the most trusted color brand for all users — designed by top hair color creators to provide professional-quality color, allowing everyone to discover or create their perfect shade.

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BRIOGEO

Briogeo has revolutionized clean and natural hair care, offering effective products and solutions for every hair type, hair texture, hair need, ethnicity, and background. All Briogeo products are formulated 6-free™ (NO harsh sulfates, silicones, parabens, phthalates, artificial dyes, and DEA) and are naturally derived with the brand’s proprietary NOVA Complex®, a blend of natural oils, vitamins, and antioxidants.

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