SHOWS & EVENTS

Welcome to the exciting world of Wella Company Shows and Events!

Shows and events are the lifeblood of our industry. Join our community and experience Wella Company’s events where creativity meets best in class education.

IGNITE YOUR PASSION, ELEVATE YOUR CRAFT AND BE INSPIRED LIKE NEVER BEFORE!

TrendVision

The North American TrendVision Awards (NATVA) is a prestigious competition that celebrates the artistry, creativity, and technical expertise of hairstylists across North America.

Click below to explore the competition website and check out the winning looks from NATVA 2025.

Stay tuned for NATVA 2026 details.

WELLA FLAGSHIP EVENTS

THE HE(ART) OF HAIR 2023

Location: Las Vegas
The He(Art) of Hair is tribute to the professional stylist. From love of craft, to love of industry, our professional hair community inspires and sets Wella apart

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Regional Events

WELLA TREND COLLECTIONS

Location: Wella Studio
Calabasas, CA

An ongoing series to inspire the professional, Wella’s S/S and F/W trend collection events feature the artistic visions of Wella Company top stylists complemented by interactive workshops that ignite creativity. Attendees experience new collections, community, and take away goodie bags filled with our latest products.

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HOUSE OF WELLA

Location: New York, NY
October 2025

House of Wella hit the runway in New York for an exciting evening of inspirational model presentations and an immersive environment that ignited passion and creativity in our stylist community. This Wella "red hot" event delivered stunning looks and even more FOMO.

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WELLA FUELED EVENTS

Location: F1 Academy
Las Vegas, Nevada

Wella is revved up and ready to shine at high-profile events! As an official sponsor of F1 Academy for 2025 and 2026, Wella takes on tresses and the track, delivering high performance results across the finish line.

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AT TRADESHOWS

Step into the future at The BTC Show with Wella Professionals and ghd. Join 3,000 passionate artists for three days of transformative education, inspiration, and community. Experience AI-powered tools, hands-on learning, exclusive show offers, and giveaways designed to fuel your creativity and unlock your full potential!

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Wella is a proud sponsor of Intercoiffure, a global organization of passionate, top tier salon owners and beauty industry leaders. Wella’s Creative Global Ambassador - Sonya Dove - holds the prestigious role of Artistic Director of Intercoiffure America Canada in 2025 and 2026.

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SHOWS & EVENTS

TrendVision

WELLA FLAGSHIP EVENTS

THE HE(ART) OF HAIR 2023

Regional Events

WELLA TREND COLLECTIONS

HOUSE OF WELLA

WELLA FUELED EVENTS

AT TRADESHOWS

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