Premiere Shows supports the beauty industry with world-class education and the nation’s leading network of immersive events. Bringing together licensed professionals, students, renowned educators and top brands from around the globe, Premiere Shows fosters growth and innovation while shaping the future of the beauty industry.

The BTC Show is one of the hair industry’s most impactful events, featuring top-tier education, inspiring presentations, and a high-energy awards show. Bringing together leading professionals, educators and brands, The BTC Show celebrates artistry, innovation, and the future of hair.